As cell phones become appendages that many people can't live without, businesses are increasingly eyeing them as prime real estate for their marketing and advertising messages. Whether it's to build brand, boost business or reward loyalty, more merchants are adopting mobile marketing strategies to tap into the cell phone's power of immediacy. ``It's cool,'' said Kristen Palestis of Plantation at a Jamba Juice in Fort Lauderdale recently after she opted in to receive a 20 percent coupon on her...
Full Story: The Miami Herald
